My Creative Process: Blogging

I find other people's creative processes incredibly interesting and, as someone who blogs every day, I find it useful to have a sol...



I find other people's creative processes incredibly interesting and, as someone who blogs every day, I find it useful to have a solid structure for producing content on a regular basis.


Lists, Lists, and More Lists
In a notebook I write a list of blog titles for each category - beauty, fashion, lifestyle, and books. These blog titles correspond to Evernote notebooks labelled with category specific tags. Each note details the concept of the post including a brief description along with any resources and references. I return to these documents to expand on an idea and write up each post. I also "clip" webpages, posts, and other articles of interest here for reference.


Scheduling Content
I use a digital calendar to plan when each post will go live. Each category is colour coded, making it easy to control content at a glance and insure an even spread across the weeks. I schedule posts in this calendar before I write each one up. Using an editorial calendar keeps content organised, provides deadlines for each piece, and keeps me focused on blogging.


Strategical Content Building
From the editorial calender, I write the next several days worth of posts down in my notebook listing the photographs that need to be taken for each piece and key notes. I try to create and schedule content in sequential order and make sure there is an even distribution of subject specific content throughout each week.


Taking Photographs
Once I have decided on how a week is going to play out content wise, I take the photographs in bulk so I can edit and insert them into posts in sequential order. I take photographs in RAW and edit using Adobe Photoshop; I prefer to have all my photographs ready for the week and paired with each post before I have written them up.


The Write Up
I take full advantage of any spare time I get to blog by writing several posts up at once; I write the first (and often final) draft in one sitting and I tend to do this in Evernote before copying and pasting into Blogger. I finalise the title, add keywords and tags, create a custom permalink, and schedule for a specific time and date.


The Final Edit
I often read over each post a couple of days before they go live, doing this with fresh eyes helps pick up on any spelling or grammar mistakes and broken links or graphics. I also occasionally shuffle things around depending on whether a post suddenly becomes more relevant or if I fall behind on content and need to plug any gaps in the schedule.


After Posting
I use If This Then That to automatically tweet when a new post goes live and Buffer one or two more throughout the day. I'll sometimes revisit a popular post by giving it a boost online but otherwise I don't promote posts too much. Since most interaction happens within 24 hours I respond to comments a day after a post has gone live.



[ read all posts from the My Creative Process series ]

You Might Also Like

32 SHARE YOUR THOUGHTS

  1. Thanks for sharing your personal blogging process! It intrigues me how each person has a different way of creating and organising their work. I love and admire that you're so systematic and strategic in your approach. x

    ReplyDelete
  2. lauraimurray9/16/2014

    Wow! Amazing organisation!

    ReplyDelete
  3. Hollyzee9/16/2014

    That is so organised! I really need to organise my posts better because I find that when I have a busy week at work, it completely puts my blog on the back burner. I need to use my weekends to bulk write the posts and the schedule them. Thanks for the helpful post, really useful!

    http://www.hollyeverafter.com/

    ReplyDelete
  4. Valeria Hel Capellaro9/16/2014

    I'm slowly getting organised. The problem right now is that my camera broke a couple of days ago, so no photos until my boyfriend gives me his own.

    ReplyDelete
  5. I love reading how people plan out their blog posts because I'm still trying to figure out what works for me - I've very much been the pen and paper kind of planner but maybe it's time for an upgrade. I already use Evernote for jotting down ideas and maybe I should start using it to help organize my blog.
    Anyway, thanks for sharing!

    x
    beauty, style, life || bespectacled

    ReplyDelete
  6. I LOVE your digital calendar -- what app is that? Thanks for sharing this, I'm trying to get my blog process more organized, so this was super helpful!

    ReplyDelete
  7. So interesting to see how other bloggers plan out posts, thanks for sharing. Ever since I started daily blogging, editorial calendars are a must to keep me on track.

    xx Alyson
    The Beauty Vanity

    ReplyDelete
  8. You are so neat and organized-love the color coding :)

    ReplyDelete
  9. It's amazing how organized you are! I love the color coding idea, thanks for sharing!


    Sophia | sophiebysophia.blogspot.com

    ReplyDelete
  10. wow so organised! I take all my photos on the weekends & just write up the posts when I have spare time. Not sure how I would go with a schedule like this! Might give it a try!

    Melanie | Melaniface

    ReplyDelete
  11. Would you mind saying where you found the digital calendar? I could really use something like that x

    ReplyDelete
  12. I made it! :)) It's just a simple calendar made in Microsoft Word using tables. I have a blank version and then I copy a new one each month and enter the dates in manually; I'm not sure if there is a better way of doing it but it works for me!

    ReplyDelete
  13. I take photographs in batches, three or four (sometimes more) at a time so I can edit them and then match them up with the posts.. if I take any more I get stressed with the editing part!

    ReplyDelete
  14. Thanks! It took me a while to find a routine that works for me and the colour coding definitely helps.

    ReplyDelete
  15. My calendar is super useful, I couldn't be without it now.

    ReplyDelete
  16. Glad you love that calendar.. but it's nothing special! I made it in Microsoft Word using tables :))

    ReplyDelete
  17. Glad you found it useful - good luck finding a routine that works for you.

    ReplyDelete
  18. Ugh, ANNOYING! My lens broke on my camera recently so I had to quickly find a replacement.

    ReplyDelete
  19. I find it definitely helps have a routine in place, which means you make time for taking photographs/writing posts. I would be lost without it.

    ReplyDelete
  20. I think that's just how my mind works - it's very systematic; I always work through problems one at a time and don't stop or change until it's completely finished :)) It doesn't work for everyone but it's perfect for me.

    ReplyDelete
  21. No laptop, just a desktop :)) I previously used Notepad and I switched to Evernote when I got swamped in to too many ideas; Evernote is super useful for keeping everything together and making it easy to search via the tags. Everything is kept neatly organised and altogether in one place. I never used ot get on with Evernote when I tried it before but now I'd definitely recommend it.

    ReplyDelete
  22. Such a great post and I always enjoy seeing how bloggers work and stay organized. I also try to do posts in batches and schedule them out in my trusty notebook on my desk. I've gone down to 3 posts a week, but I want to get back to 5 because I enjoy it and feel more focused when I'm writing consistently. Thank you for sharing this!

    ReplyDelete
  23. One question: what's a custom permalink?

    ReplyDelete
  24. Love this!


    I'm so glad I'm not the only one that loves lists :)

    ReplyDelete
  25. Hi Sophie! I thought that I was organized, but you are SUPER organized!!! I follow a very similar process for my blogposts and I LOVE using Evernote. However, you gave me ideas on how to organize my evernote notebooks on my blogposts a little bit differently. I also use Evernote Food for making lists of restaurants I visit at home or abroad, which is great referance for friends. Keep blogging because I love your content and blogpost style!

    ReplyDelete
  26. The words in the link of a post or website :))

    ReplyDelete
  27. I love lists.. but I think the key is keeping it simple.

    ReplyDelete
  28. Ha, it took a while to get this way but I need to be SUPER organised so my business and blog stay running smoothly.

    ReplyDelete
  29. Taking photographs in bulk is so useful and really helps on days when you run out of a few ideas as you have photographs sitting there ready and waiting for you. I used to be really organised but since working more my organisation has slipped a lot, I think this is another reason why I've being feeling a bit miserable lately where my blog is concerned. My notebook used to look very similar to yours above, highlighters are so important! :)


    Onwards and upwards though, it's time to rectify my organisational issues.


    Amy x

    ReplyDelete
  30. autumn9/21/2014

    So helpful, thank you!!

    ReplyDelete

Thank you for taking the time to read this post and leave a comment - I read and respond to as many as possible. Please feel free to leave a link to your blog but please do not advertise or post links to giveaways, these comments will be deleted. Thank you.



Never Miss A Post