Wearing Your Ethics With Gung Ho

Style is most often seen as a reflection of your personality but it’s also hugely influenced by your beliefs. Your personal choice to b...

Wearing Your Ethics With Gung Ho

Style is most often seen as a reflection of your personality but it’s also hugely influenced by your beliefs. Your personal choice to buy and wear certain items and not others can make a real difference to the people who make your clothes, the animals who may suffer to create them, and the damage it does to our planet. What you wear reflects what you believe in.

I don’t want my clothes to just be an expression of my personal style, I want them to express what I stand for and believe in. My wardrobe is not only curated by what I like to wear in terms of style and fit but also the fabric it was made from, the person who made it, and where it originated from.

I pay close attention the materials used to make the clothes I buy so I know the impact on our environment is minimised; I buy from companies whose ethics align with my own so I know the people who made my clothes were treated fairly; I only wear certain fabrics and not others because I do not believe an animal should die for me to get dressed. When you look at my clothes, you wouldn’t necessarily know that unless you asked: Who made it? Where’s it from? What material is it? And that doesn’t happen often unless you wear something that triggers someone’s curiosity.



Wearing Your Ethics With Gung Ho Wearing Your Ethics With Gung Ho


Gung Ho is about being outspoken and starting conversations through what we wear. Every item in their collection is designed around a specific cause or talking point. The new range highlights the environmental issues of plastic use, using bold embroidery to prompt the question: what are we doing to our oceans? All of Gung Ho’s clothing is 100% organic cotton and climate neutral, and £5 from every order is donated to Surfers Against Sewage to help in the fight against plastic pollution.

The Lobster Jumper* is certainly a conversation starter. The bright red and pink embroidery of the two lobsters is bold and usual; it’s a statement that makes people curious and prompts questions. Aside from wearing conversation-starting pieces, here are five ways you can wear your ethics:



Buy Organic Clothing

Opting for organic clothing helps combat climate change, minimises water pollution, eliminates hazardous pesticides, maintains healthy soil, and gives farmers a fair wage. Sustainable fabrics can sometimes be more expensive but at least you know that someone else and our planet isn’t paying the price.



Don’t Wear Animals

If we do not believe animal cruelty is acceptable then we cannot wear animals with a clear conscience. When there are so many cruelty-free fabric options available there really isn’t any justifiable reason to choose leather, wool, fur, down, silk, or other materials made from animals.



Repair and Reuse

In a system where things are designed to be more expensive to fix and to replace, it’s more important than ever to repair and reuse at much as possible. Buy secondhand, get clothing repaired, and hang onto items for as long as possible. The items we keep for years have a story to tell and remind us of our journey. They are so much more meaningful than a wardrobe full of new clothes.



Avoid Synthetic Clothing

When we wash synthetic clothing the fibres from the fabric produce microplastics. These microplastics enter our waterways and poison our oceans. Polyester is the worst fabric you can buy; acrylic, rayon, acetate, triacetate, nylon and anything stain proof, static resistance, moth repellent, or wrinkle-free should be avoided. Pay close attention to labels and avoid synthetic clothing.



Shop Local

By choosing to buy locally-made products from small-scale brands, we can reduce the carbon mileage and increase the transparency of the supply chain. Plus there’s no better feeling than adding an ethically made piece of clothing with a story to our wardrobe.




How do you wear your ethics?
Are there certain brands or fabrics you avoid?
Share your ethical style rules in the comments.



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Wearing Your Ethics With Gung Ho


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