Define Your Creativity

February 03, 2015

Define Your Creativity

One of the most important pieces of advice for creatives is: define your creativity.

Define who you are.
Define what your business is.
Define your ethos.
Define your goals.
Define your brand aesthetic.

Everything revolves around the definition of who you are, what you stand for, and what you create. That definition of creativity builds intention into all of your creative actions.

Defining creativity is constrictive but in a positive and useful way. Definition provides the framework to which everything that is produced must adhere to. It means everything that is created and put out there into the world is consistent and coherent; creative definition provides quality controls through which everything that is created can be filtered to meet certain criteria and uphold a specific brand identity. It means an individual creative can be identified simply by looking at the aesthetic of each production.

I defined my brand aesthetic and creative intentions very early on, the definition was simplistic:
Clean and minimal; a grey-scale colour palette; flat lay images.

Everything I do revolves around these definitions of who I am as a creative and what my brand looks like. Defining my creativity means I have given myself distinct guidelines to which everything I produce - from the products to their photographic representations - must adhere to. My creative work can be identified as mine simply by looking at its distinctive and defined style; everything I create is wrapped up in a clearly defined aesthetic.

To stand out as original and distinctive it’s important to define your creativity and provide intention for your actions.

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  1. Really interesting advice, I definitely agree that your personal aesthetic is easily identifiable!
    Hannah x

  2. Renata2/03/2015

    Couldn't agree more, I think the only way to stay original is to know who you are and what you're capable of. I'm learning this everyday now and I'm feeling how important is to be your own to produce good work. There are dozens of the same everywhere.

    Great post.

  3. You have clearly taken your own advice here, as I truly can recognise your images, words and branding very clearly!

  4. Excellent post - although exploration and risk are two important components to creation - especially important for preventing stagnation as an artist, blogger, or anything else - a sense of consistency is also extremely key. The best is to be able to strike that balance between innovation and always being open to push the boundaries and push yourself out of your comfort zone and staying disciplined enough to understand your aesthetic and remain consistent.

    Rae | love from berlin

  5. You said it! It's all about defining who we are/what we do and how we present it.
    You do it beautifully! Even the way you write complements your brand. :)

  6. Absolutely; defining our creativity means we remain original, know our boundaries, and build our strengths. Without definition, our creative actions don't have quite so much weight.

  7. Amazing post.

  8. Thank you so much, Holly :)) It took a long while though!

  9. I think there is still room for exploration and risk, even when we give ourselves boundaries. I don't think we always have to push ourselves to "do something different" so long as we continue to explore our creativity. Boundaries are useful for building strength into our work and that isn't a bad thing at all.

  10. Thank you so much, Kelly :))

  11. Definitely. It's kind of like controlled creativity. And having this discipline is really indispensable.


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