An Independent Brand Directory

Shop Independent This Christmas: A Gift Guide

Small Business, Big Difference
Shop Independent This Christmas

Choosing to shop independent at Christmas makes a big difference to small businesses. When you shop small and buy handmade, you're supporting creators and designers who pour their hearts into everything they do. Unlike shopping from high street retailers, shopping at independent small businesses means choosing to give your money to someone like you; someone who cares passionately about well designed, thoughtfully crafted gifts designed to last.

With everything you have to to think about over the festive season, scouring the internet to find small businesses can seem like a huge chore. Shopping from the high street is so easy.. but are you really getting memorable gifts when you shop from big-box stores? Even if you choose to buy your wrapping paper or cards from a designer/maker or stocking fillers from an independent shop; you don't have to buy every gift from a small business to make a difference, every purchase has a huge impact.

Multi-brand websites make it so easy to shop all in one place that it can be frustrating having to hunt down specific gifts from independent sellers. That's why I wanted to share a guide for shopping independent this Christmas so it's as easy as possible to shop small and make a big difference.

Items featured in photograph: Hand Dish by Jen Collins / Rose Clay Soap by M Botanicals / Black Poppy & Wild Fig Hand Cream by The Soap Co. / Horizontal Bar Necklace by Oh My Clumsy Heart / Good/Bad Luck Pin by HEIHO / British Bee Pin by Annie Dornan-Smith / Nourishing Cleansing Cream by Honest / Rope Bowl by Ropeworks Studio

Shop Online

Homewares and Gifts: Collective Sites

  • The Future Kept - items from independent designers, makers, and artisans
  • Ethical Superstore - Fairtrade, organic, vegan, and eco-friendly products
  • Forest and Found - a sustainable craft and design partnership
  • Fred Aldous - arts, crafts, and gifting
  • Home By Kirsty - beautiful, modern products
  • Honey Bee Home - luxury home accessories
  • Hus and Hem - Scandinavian design, interiors, and gifts
  • Meggie's - gifts, lifestyle & lovely local things
  • Momosan Shop - handmade homewares and gifts
  • Native & Co. - an independent homeware shop
  • Objects of Use - kitchen and household tools, and useful devices
  • One World Trading Co. - furniture and interiors from around the world
  • Osmology - the home of scented candles
  • Our Daily Edit - clothing and lifestyle brands
  • Pencil Me In - fine stationery, art & gifts
  • Postcards Home - unique homeware and gifts
  • Push The Boat Out - traditional homewares and gifts
  • Such & Such - contemporary and unique homeware
  • This Modern Life - fun and modern decor for babies, children, and the home
  • TwentyTwentyOne - designer furniture, lighting, and accessories
  • Workshop Living - simple design for everyday living

Homewares and Gifts: Individual Designer/Makers

  • And Smile Studio - illustrations and artwork
  • Annie Dornan Smith Design - illustrated stationery and homeware
  • Art By Rachel Card - artists and illustrator
  • Charly Clements - original cards
  • Claire Leach - original art and illustration
  • Dot Creates - homewares, gifts, and accessories
  • Emma Block - custom portraits, wedding stationery, illustrations, and prints
  • Faye Moorhouse - peculiar original artwork and illustrations
  • Floss & Mischief - cross stitch patterns and kits
  • Fran Meneses - original artwork and prints
  • Geo Fleur - beautiful plants and homewares
  • Heiho - lifestyle shop with prints and accessories
  • Holly Exley Illustration - original artwork
  • Jacqueine Colley - illustration & pattern design
  • Jess Hinsley - greeting cards, prints, and accessories
  • Joanne Hawker - gifts, prints, and accessories
  • Katie Moody - illustrated prints, wall art and stationery
  • Katrina Sophia Art - cards, prints, and stationery
  • Leaping Frog - hand printed cushions & home accessories
  • Liz Mosely - notebooks, prints, and gifts
  • Lorna Scobie - animal inspired prints and illustrations
  • The Lovely Drawer - lovely stationery
  • Mary's House Designs - art, stationery and gifts
MhairiStella - original artwork and prints
  • North Doodle Co - cards, stationery, and art
  • Northern Sunshine - hand-lettered art
  • Nutmeg and Arlo - original accessories
  • Ohh Deer - illustrated gifts including stationery, greeting cards, cushions, and more
  • Papersmiths - fine paper goods and lifestyle accessories
  • Present & Correct - office sundries for the modern workspace
  • Rosemary Milner - wallpapers, fabrics & bespoke embroidery
  • Sew and Saunders - embroidery hoop art
  • Shedquarters Online - homeware, stationery, and gifts
  • Sighh - accessories, stationery, and homeware
  • Steph Says Hello - art, illustrations, and homewares
  • Stranger London - children's homewares and gifts
  • Tusk and Twine - embroidery hoop art
  • The Happy Pencil - art, illustrations, and homewares
  • Victoria Clare Gray - prints and accessories
  • We Are Stardust - cards, prints, and gifts
  • West Plum Studio - greetings cards, prints, and stationery


  • Birch & Brook - hand crafted scented candles
  • Clement and Claude - soy wax candles
  • Cocofour - small batch soy candles and home fragrances
  • Essence + Alchemy - organic natural fragrances and candles
  • Join Store - natural soy wax and essential oil scented candles


Charlotte Mei - fun handmade ceramics and accessories
  • Common Objects - wheel thrown ceramics
  • Jode Pankhurst - small batch pottery
  • Hilda Carr Pottery - high-fired stoneware
  • Kinska - original ceramics
  • Limehouse Ceramics - small studio ceramics
  • Lucia Fraser - ceramics with distinct colour palettes
  • Zoe Austin - original ceramics and pottery
  • Illyria Pottery - decorative and functional pottery


  • Bamboo Clothing - organic clothing made from bamboo
  • Beaumont Organic - organic and ethical clothing
  • Bibico - simple, natural, and ethical women's clothing
  • Birdsong - unique, hand made women's clothing
  • Braintree - thoughtfully-designed clothing
  • Colenimo - timeless, quality clothing
  • Elizabeth Martin - traditional British clothing
  • Finisterre - functional and sustainable products
  • Gather & See - organic, fair trade, and ethical clothing
  • Henri - locally and ethically made clothing
  • Komodo - organic and eco-friendly clothing
  • Lite Apparel - ethical casual clothing
  • Lowie - ethical women's fashion and accessories
  • Nadinoo - well-designed women's wear
  • Oska - fashion for women
  • Ownbrown - high quality nude tights for women of colour
  • People Tree - fair trade fashion
  • Riyka - created with love and sustainably made
  • Stalf - simple easy-wear
  • The Acey - women's ethical clothing
  • The White Shirt Co. - luxury organic cotton clothing
  • Trouva - 150 of the UK's best independent boutiques
  • Veganized World - plant-based slogan tees
  • Veryan - ethical and organic minimal designer womenswear
  • 69b - independent womenswear boutique

Nightwear & Lingerie

  • Gilda & Pearl - luxury lingerie and sleepwear
  • Luva Huva - eco-friendly lingerie, Nightwear, bras, and active wear
  • Neon Moon - supportive lingerie for all ages, shapes, and sizes
  • Tales of Thread - classic and contemporary sleepwear
  • Yawn - sleepwear made for relaxing


  • Bourgeois Boheme - vegan and vegetarian footwear
  • Wills - vegetarian shoes and vegan shoes


  • By The Lock - handmade accessories
  • Matt & Nat - eco-friendly, vegan-leather bags, and accessories
  • Oh My Clumsy Heart - minimal everyday jewellery and macramé
  • Thamon London - bags made with leaves

Skin Care

  • Honest Skincare - organic, handmade, natural, and ethical skincare
  • Kindred + Wild - natural, organic products
  • M.Botanicals - natural organic skincare
  • Nathalie Bond - natural, organic skincare
  • Ravenscroft Apothecary - handmade, vegan-friendly, all-natural skincare
  • Sister & Co. - raw, food-grade, 100% natural beauty and skincare
  • The Soap Co. - an ethical luxury brand employing people who are blind or otherwise disabled or disadvantaged
  • Made By Coopers - natural aromatherapy candles, mists and spa products

Shop In Person

Physical Shops

  • Austin and Co - Great Malvern
  • Eyebrook Gallery - Uppingham
  • The Hepworth Cafe - Wakefield
  • Honest Skincare - Birmingham
  • Isherwood & Co. - Birmingham
  • Nola Boutique - Brighton
  • Our Handmade Collective - Leeds
  • The People Shop - Birmingham
  • Pippin Gifts - Edinburgh
  • SMUG - London
  • Yellowstone Boutique - Staffordshire

My criteria for including shops on this list was: they must be an established UK-based independent business available to shop online or in-person; websites must be trustworthy and well designed with a good range of products. I tried only to include businesses and products that could be considered responsible, ethical, sustainable, or otherwise environmentally conscious. If you sent me your link or a recommendation and it's not on this list, it might not have met my criteria for this guide - but please do share in the comments so others can find you!

Pin This Post To Read It Later

Shop Independent This Christmas: A Gift Guide