Ethical Fashion Under £50

Ethical Fashion Under £50

When it comes to switching from fast fashion to slow fashion, the biggest obstacle standing in the way is price. Sustainably made clothing is often seemingly more expensive because unethical brands are cutting corners, abusing workers, and mistreating the planet in order to slash prices. In comparison, the price tags of ethical fashion brands can have you wincing. The reality is, when you "get a good deal" on cheap clothes someone else is paying the price for it.

There are a few ways we can afford to shopping more sustainably: wearing what we already own, buying only what we really need, and instead of buying lots of fast fashion items, only buying one or two pieces of ethically-made clothing. For the majority of us, it's not affordable to buy ethical fashion in the way we buy fast fashion. Instead we have to adjust our shopping habits; buy fewer, higher quality pieces made responsibly and sustainably from ethical brands.

I was someone who used to buy clothing on a weekly basis. I had an ASOS Prime account, I'd place an order every week, and spend hundreds every month. None of the clothes I kept for more than a couple of seasons because they fell apart or out of season. I wasted so much money on poorly made clothes when I could have saved that money up to purchase a handful of well-made garments I truly loved. Now I have a sustainable wardrobe, I know the value of investing in quality clothing made ethically.

While I will always champion shopping second-hand first and foremost because it's the most affordable way to stock your wardrobe; occasionally you might need or want to buy something new, and I wanted to share with you my favourite affordable brands to do just that.

Ethical Fashion Under £50

People Tree

At first glance, People Tree don't appear to be one of the more affordable ethical fashion brands. Prices typically start around £90 for a dress and £60 for a skirt. However, their essentials range and underwear are more affordable. If you shop during the sale you'll find deep discounts that bring the clothing more in line with fast fashion brands (although the more expensive ones!) People Tree are exceptionally good if you're looking for smart, office-appropriate clothing. Currently you can get 15% off your first order by entering your email address into the pop-up.

Thought Clothing

Just like with People Tree, you're going to want to shop the sale for the really affordable pieces; although Thought do have more pieces within the £50 budget particularly within the loungewear and nightwear categories. If you prefer a colourful wardrobe, Thought Clothing is great place to shop for fun, sustainably-made fashion. Don't forget to keep a look out for discounts before placing an order.

Organic Basics

The best place to shop for responsibly made, high quality underwear is Organic Basics. Their entire range of organic cotton basics falls within a £50 budget and is some of the best you can buy for your money. Plus they have a men's range too, which something most ethical brands sadly overlook. My favourite Organic Basics picks are the Triangle Bra and Ankle Socks. Receive £10 off your order with the code ACONOBC2.

The White T-Shirt Co.

If you're looking for basic tees and sleepwear, visit White T-Shirt Co. They also have a bodysuit that I love. Their goal was to make the perfect wardrobe classic: a white t-shirt, made sustainably and responsibly from GOTS certified cotton. There's an entire range for both men and women, which means everyone can stock their wardrobe with high quality basics. There's also 10% off your first order when you sign up to their mailing list.


A firm favourite of mine for years, Everlane produces affordable clothing at a fairer price. If you shop the Choose What You Pay sale section, you'll undoubtedly find exceptional bargains akin to those you'd find in fast fashion stores; although a lot of the range, particularly basic items, fall within a £50 budget. My highlights would include the Box Cut Tee, Oversized Fleece, and the Luxe Cotton Tee Dress.


Definitely one for those who enjoy patterns in their wardrobe. Seasalt is a cheery Cornwall-based company producing ethical clothing at a reasonable price. They are exceptionally good at providing wardrobe essentials such as plain tees and Breton tops as well as bright cardigans and patterned dresses. For the most affordable purchases, hit the sale where you can find pieces at up to 50% off.

Alternative Apparel

Another brand providing sustainably-made clothing for both men and women, Alternative Apparel have only recently opened up orders internationally and you can get 20% off your first order when you join their mailing list. There's a fantastic range of monochrome basics with everything from loungewear to accessories. The style is more dressed down and casual with lots of basics to choose from.

Oh My Clumsy Heart

Responsibly made jewellery without the markups. I couldn't find affordable high quality jewellery in minimal styles on the high street so I started my own business. All the jewellery is made in small quantities (to avoid waste) with responsibly-sourced materials from suppliers who provide Fairtrade metals. Even the packaging is 100% recycled and 100% recyclable. I make the jewellery in the UK and sell directly to you online, eliminating inflated markups, which means all the jewellery–from necklaces and rings to earrings and bracelets–are under £50.


If you need a new pair of shoes, TOM has a range of affordable vegan shoes. I'm in love with these Jute Sandals and Canvas Sneakers; my classic espadrilles are super comfy. For every pair of shoes you buy, TOM donates a second pair to someone in need so not only are you purchasing ethically-made shoes, you're supporting a brand who helps others. The shoes themselves are excellent quality and durable, and there's a range of different styles from boots to sandals.

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Ethical Fashion Under £50