I never meant to quit fast fashion. I just wanted to make sustainable jewellery.
When I launched Oh My Clumsy Heart, I was obsessed with sourcing ethical materials and reducing waste. But very quickly, I realised the problem wasn’t just accessories. The more I learned about sustainability, the harder it became to ignore the rest of my wardrobe—the impulse buys, the bargain hauls, the clothes I barely wore.
I was a serial shopper. Always on the hunt for something new, adding extra items to my cart just to get free shipping. Then I watched The True Cost documentary. Suddenly, the glossy façade of fast fashion shattered, and what I saw was hard to ignore.
The more I learned, the harder it was to justify my overflowing wardrobe.
So I made changes. Slowly. Intentionally.
I started tuning into my personal style instead of shopping for the sake of it. I built a smaller, slower wardrobe that actually felt like me, not just things I panic-bought when I “had nothing to wear.” And I began writing about sustainable style—not to guilt-trip, but to share what I’d discovered: fashion gets way more fun when you let go of the pressure to always wear something new.
Fashion doesn’t have to be fast to be fun. Sure, scoring a dress for a fiver feels like a win until it arrives feeling like clingfilm. Cheap and convenient? Yes. But fast fashion is also dull, predictable, and uninspired. It promises the “perfect” wardrobe staples but delivers the same tired polyester outfit, cluttering your wardrobe and draining your style.
Walking away from the endless shopping cycle doesn’t mean giving up your love of fashion. It means discovering how to have more fun with less, without limiting your style or options. It’s about freedom: the freedom to wear what feels like you, spend smarter, and enjoy fashion on your own terms—fun, personal, creative, and aligned with values that don’t cost the Earth or people's lives.
This is the real cost of fast fashion and why ditching it might just be the smartest move you make.
What Is Fast Fashion?
Fast fashion is the rapid, mass production of cheap clothing, designed to copy the latest trends and get them into shops (and your wardrobe) as quickly and cheaply as possible. It encourages overconsumption by pushing constant newness—prompting shoppers to buy more, wear less, and throw things away after just a few wears.
It’s a $1.7 trillion global industry employing over 300 million people, many in unsafe, low-paid conditions. While it looks like a bargain at the till, the real cost is paid elsewhere: in garment factories, in landfill sites, and in the environmental fallout.
When clothes are made to be disposable, everything else becomes disposable too, from the people who make them to the planet they’re made on.
The Impact of Fast Fashion on the Planet
To keep up with constant trends and produce clothes at rock-bottom prices, the fashion industry chews through resources at an alarming rate. From the raw materials to the shipping, packaging, and eventual waste, it’s a cycle built on excess—and the environmental cost is staggering.
This is what fast fashion looks like on a global scale:
- The fashion industry produces over 100 billion garments every year. That’s nearly 13 items for every single person on Earth, every year.
- It’s responsible for 10% of global carbon emissions—more than all international flights and maritime shipping combined.
- Textile production uses 93 billion cubic metres of water annually, enough to meet the needs of five million people.
- Textile dyeing and treatment processes contribute to 20% of global wastewater, making the fashion industry one of the largest polluters of clean water.
- Synthetic fibres, such as polyester, shed microplastics during washing, accounting for approximately 35% of microplastics in the oceans.
- Approximately 25% of fast fashion garments remain unsold, leading to further waste and resource depletion.
- And about 92 million tonnes of clothing waste ends up in landfill every single year.
We currently have enough clothing on the planet to clothe the next six generations. Let that sink in. If we stopped making clothes tomorrow, no one would be left without something to wear—we’d just have to get a little more creative with what we already have.
The Human Cost of Fast Fashion
Behind every bargain sale or fast fashion haul lies a grim truth: millions of workers trapped in a relentless cycle of exploitation, powering an industry obsessed with cheap, disposable clothes. From cramped sewing rooms to sprawling factories, the human cost is not just staggering, it’s heartbreaking and often invisible to the shoppers snapping up those deals.
This is the brutal truth faced by garment workers around the world:
- The global garment industry employs around 75 million people, predominantly women, many working in vulnerable conditions.
- Fewer than 2% of these workers earn a living wage—the minimum income needed to cover basic needs like food, housing, and healthcare.
- Many labour 70+ hour weeks, often without contracts, paid barely enough to survive, and with little or no workplace protections.
- Factory disasters remain all too common: the 2013 Rana Plaza collapse killed over 1,100 workers and injured thousands, highlighting ongoing safety risks.
- Child labour is still a grim reality. Fast fashion giant Shein admitted in 2024 to finding children as young as 11 working in its supply chain.
- Leather and wool production often exposes low-paid workers to toxic chemicals and hazardous conditions, causing serious health problems.
Fast fashion isn’t just about cheap clothes, it’s about cheapening lives. The faces behind the labels may be invisible, but they must never be forgotten. No outfit is worth that human cost. Every bargain conceals a story of abuse and injustice that demands to be exposed.
Fast Fashion Isn’t Cruelty-Free
Fast fashion doesn't just exploit people and pollute the planet, it also harms animals too, though we rarely talk about it. While the focus tends to be on labour abuses or pollution, the harm to animals slips under the radar. From cruel materials to the waste that ends up in their habitats, animals get caught in the crossfire of a system obsessed with speed and low costs.
Here's how animals are affected on a global scale:
- Billions of animals are used annually for their wool, fur, and leather, often enduring poor living conditions and inhumane treatment.
- Leather production drives nearly 80% of Amazon deforestation, destroying animal habitats.
- Up to 40% of products labelled “fake fur” have been found to contain real animal fur, misleading shoppers.
- Microplastics from synthetic fabrics like polyester shed during washing, entering waterways and being ingested by marine life, affecting the entire food chain.
- Toxic chemicals from textile production pollute rivers and oceans, harming aquatic ecosystems and the animals that depend on them.
- Deforestation for materials like viscose and grazing land for leather production leads to habitat loss, threatening countless wildlife species.
Fast fashion’s relentless churn of cheap trends comes with a hidden price tag for animals. Behind every discarded leather jacket or wool jumper lies a story of exploitation and suffering that is often overlooked. Choosing more sustainable fashion isn’t just about the planet or people, it’s about standing against cruelty and making space for an industry that respects all life.
How Fast Fashion Fuels Overconsumption
We’ve all stood in front of an overflowing wardrobe, convinced there’s nothing to wear. Fast fashion didn’t just fill our hangers, it trained us to buy more, wear less, and discard clothes faster than ever before. So no matter how much we own, it never feels like enough. Every unworn item hanging in your wardrobe isn’t just clutter, it’s a silent reminder of wasted money, wasted resources, and the relentless pressure to keep shopping.
Here’s what all those clothes really add up to:
- The average Brit owns around 118 items of clothing but roughly 30 of those haven’t been worn in over a year.
- Women, on average, wear just 57% of what they own, meaning nearly half their wardrobe goes untouched.
- There’s over £200 worth of unworn clothing hanging in the average UK wardrobe.
- Brits throw away an estimated 72 items of clothing every year, many of which are barely worn or have never been worn at all.
- Many clothing items are worn fewer than five times per year, with only a small percentage being worn weekly.
- Less than 1% of clothing is recycled into new garments, highlighting inefficiencies in current recycling systems.
- Globally, about 85% of textiles go to landfill or incineration, with only 15% being recycled or reused.
It’s not just wasteful, it’s overwhelming. So many clothes, yet nothing that feels quite right. But maybe the issue isn’t your wardrobe, or your style. Maybe it’s the constant pressure to keep buying. To always want more.
Letting go of fast fashion doesn’t mean starting from scratch or never buying anything again. It just means pausing long enough to ask: do I really need this? Do I even like it? Small shifts, made intentionally, can make your wardrobe feel like yours again.
Why Fast Fashion Isn’t Even Fun Anymore
Fast fashion pretends to offer freedom with endless choice, instant gratification, and cute outfits for a good price. But in reality it's just selling you the same thing on repeat. Another beige trench. Another navy jumper. Another pair of jeans you already own.
Social media made it worse. Influencers have reduced style into affiliate-friendly “essentials”—safe, shoppable, and completely forgettable. No one’s posting their favourite vintage find or that weird little indie brand with personality—because they can’t make money from it. If it can’t be linked, it doesn’t make it to the grid.
You might not think you follow trends, but if you’re following people whose job is to sell you stuff, you’re still in the fast fashion cycle. Their goal isn’t to help you dress better, it's to keep you shopping.
And when every outfit is built for the link in bio, style stops being fun. It stops being yours. But when you tune out the noise and wear what you actually speaks to you—not the algorithm—that’s when it gets good again. That’s where the style is.
Ethical Alternatives to Fast Fashion
Giving up fast fashion isn’t easy. It’s cheap, it’s convenient, and for many people, it’s the only accessible option. It exists the way it does for a reason because it works. Because it sells. Even if it’s fuelling exploitation and environmental collapse.
But this isn’t about being perfect. And yes, we’ve all heard it: there’s no ethical consumption under capitalism. That doesn’t mean we throw our hands up and do nothing. It means we do what we can, when we can with the resources, knowledge, and choices available to us.
Better ways to get dressed:
- Buy less, but better. Invest in things you actually love—and wear them into the ground.
- Shop secondhand. From Vinted finds to charity shop gems, there’s no shortage of great stuff already out there.
- Repair, rewear, restyle. You don’t need more clothes. You need more creativity.
- Unfollow the trend cycle. Let your style do the talking, not the algorithm.
You don’t need to throw away all your fast fashion clothes or start sewing your own wardrobe from scratch (unless you want to). It’s not about overhauling your life overnight. You can start by just not shopping so much. It’s really that simple.
Fast fashion wants you to feel like you’ll never have enough. Like you’re always one purchase away from having your life together and a perfect wardrobe to match. But opting out isn’t about being guilt-tripped into it. It’s about reclaiming your choices. About dressing for yourself, not the algorithm.