Frequently Asked Questions

What is your job?

I'm a lifestyle writer and jewellery designer for Oh My Clumsy Heart. For the full story read: how I quit my day job.

Can I interview you for my blog/podcast/magazine?

Sure, send me an email:, let me know what you're working on and how we can collaborate.

How can I contact you?

If you want a super fast response, send me a tweet. If you would prefer to send an email, please send to: I'll do my best to respond as quickly as possible.

What made you want to lead a minimalist lifestyle?

I became a minimalist in 2012 when I moved 200-hundred miles across the country into a tiny 500-square-foot apartment. I radically decluttered and simplified my life and in the process I realised I was happier with less. I wrote a post about my journey to minimalism and how minimalism changed my life.

Are you vegan?

Yes, since 2004. I strongly believe in animal rights and strive to live a life as compassionate as I can make it. I haven’t always been the best vegan I can be though. Over the past couple of years I’ve been striving to correct those mistakes by making my entire life fall in line with my strong beliefs that animals should not be exploited.

What is your definition of “cruelty-free”?

Cruelty-free to me means no animal testing (which is illegal in the UK) and no ingredients from animals. In regards to brands whose parent companies sell in countries that do test on animals, in my opinion it’s no different from buying vegetables from a supermarket that also sells meat; or clothes from a shop that sells leather and wool. What I mean by that is, I support brands who are cruelty-free. This video provides a great explanation why.

How do you feel about buying secondhand natural fibres?

Second hand clothing is one of the most ethical ways we can buy clothes. When we purchase second hand items we're supporting local businesses and charities, reducing waste, and recycling goods. I don't believe buying or wearing second hand natural fibres increases demand for those products. I’ve certainly never been complimented on my coat and then asked what it’s made of. If someone asks you why you're wearing a wool coat or a leather belt, it's easy enough to explain why a vegan would choose to wear second hand clothing. If you feel differently, that’s perfectly fine.

Do you live a 'zero waste' lifestyle?

I'm trying my best to lead a low impact life. Zero waste isn't a great term for individual action but it is a nice catch-all. Zero waste relies so much on circumstances: family, environment, finances, access; it's simply unobtainable for the majority in our current society. I use zero waste in post titles and tags for SEO purposes, so people can find relevant content, but I much prefer 'low waste' or 'low impact'.

What are your favourite clothing brands/beauty product recommendations?

I have a recommendations page packed with all my favourite labels. They have all be tried and tested by me and are my absolute favourites when it comes to shopping for skincare, makeup, clothing, or home decor. Each brand features provides cruelty-free and/or ethically made options. I update the page regularly when I've discovered a new brand favourite.

Can I send products for review? Can I advertise on your blog?

I'd love to hear from you! I share ethical and cruelty-free brands, products, and services that encourage people to make more compassionate consumer choices. If you think you'd be a good match, get in touch: to discuss the details.

I don't sell advertising space, sidebar ads, or use affiliate schemes; and I do not accept pre-written content, submissions, or guest posts.

What blogging platform, camera equipment, and setup do you use?

I use Blogger and take photographs with a Sony RX100 III.

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