A Cruelty-Free Beauty Brand Directory

November 17, 2018

A Cruelty-Free Beauty Brand Directory

Cruelty-free, vegan beauty products are so easily accessible now there's no reason for supporting brands who continue to test on animals. However, finding these products isn't always easy if you're unsure where to look. This directory provides a range of cruelty-free and vegan-friendly brands ranging from high end to drugstore price points so there's something for everyone. This list includes a 100% vegan beauty brand directory as well as cruelty-free brands with vegan product options, and covers make-up, skin care, hair care, fragrance, and beauty tools.

If possible, I encourage you to shop with 100% vegan brands as often as possible. Your support shows that there is a demand for these products and that it is sustainable and profitable to run a vegan business. Of course, it's not always possible to find the products you need so I have included a list of brands who are considered 'cruelty-free'. Although not entirely vegan, these brands do offer vegan-friendly products in their range. Scroll down to find this list.



100% Vegan Beauty Brands

The following brands are 100% vegan-friendly, which means they never test their products or ingredients on animals and there are absolutely no ingredients or derivatives used in any of their products.


100% Vegan Makeup

  • Au Naturale
  • B. Superdrug
  • Beauty Without Cruelty
  • Cover FX
  • Hush + Dotti
  • Inika
  • Modern Minerals
  • Pacifica
  • Tropic Make Up
  • Zao


100% Vegan Skin Care

  • Acure Organics
  • Aesop
  • Beauty Without Cruelty
  • B. Superdrug
  • Derma E
  • Dr. Jackson
  • Evolve Beauty
  • Faith In Nature
  • French Girl Organics
  • Friendly Soap
  • Herbivore Botanicals
  • HURRAW! Lip Balms
  • Hush + Dotti
  • Isle of Paradise
  • Meow Meow Tweet
  • Myroo
  • Nature's Alchemist
  • NIU BODY
  • Pacifica
  • Pai Skincare
  • Soap Daze
  • Studio Botanic
  • Sukin
  • Tropic Skincare
  • West Barno Co.
  • White Rabbit Skincare
  • Yardley London
  • Youth to the People


100% Vegan Hair Care

  • Beauty Kubes
  • Faith In Nature
  • Hairy Jayne
  • Noughty
  • St. Tropica
  • Tropic Hair Care


100% Vegan Brushes and Tools

  • EcoTools
  • Nanshy
  • Saya Designs


100% Vegan Fragrance

  • DefineMe Fragrance
  • Dolma
  • Eden Perfumes
  • Yardley London


100% Vegan Deodorant

  • Crystal Deodorant
  • Nuud
  • Salt of the Earth
  • Shmidts


A Cruelty-Free Beauty Brand Directory A Cruelty-Free Beauty Brand Directory


Cruelty-Free Beauty

These brands are considered 'cruelty-free' and offer some vegan-friendly options in their product range. Please check labels and ingredients before purchasing. Some of these brands are owned by parent companies who sell in China; it's up to you to decide whether you are happy to purchase from these companies.


  • Anastasia Beverly Hills
  • Bare Minerals
  • Barry M
  • Becca
  • Big Green Tree
  • Charlotte Tilbury
  • Cocunat
  • Collection Cosmetics
  • E.L.F.
  • Eyeko
  • Glossier
  • GOSH
  • Honest Skincare
  • Hourglass
  • Hynt Beauty
  • ILIA
  • Illamasqua
  • Jane Iredale
  • Kat Von D
  • Kjaer Weis
  • Lily Lolo
  • LUSH
  • Makeup Geek
  • Marc Jacobs Beauty
  • Melvita
  • Milani
  • Milk Makeup
  • NYX
  • Obsessive Compulsive Cosmetics
  • The Ordinary
  • Physicians Formula
  • Pixi
  • PUR Cosmetics
  • RMS Beauty
  • Tarte
  • theBalm
  • The Body Shop
  • Too Face
  • Urban Decay
  • Wet'n'Wild
  • Zoeva
  • 100% Pure


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A Cruelty-Free Beauty Brand Directory




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